September 1, 2023
Today, I would like to report on our "4th Anniversary Event," which will color the final week leading up to sign's 5th year.
It began as just an office.
That place, which was nothing special,
has, over time,
become a special place filled with the smiles of so many people.
People of various values, different ages, professions, and places of residence
meet and connect through the space of sign.
We promise to continue building such a community.
While sign is always supported by all of you,
we have prepared a few events again this year
as a token of our gratitude.
So, without further ado...
- Shoe Care Service -
"CALMANTHOLOGY," which we suggest as the footwear for sign.
After our pop-up at the end of June,
a customer, S-kun, came to us with this request:
"May I provide a shoe care service on the day of sign's 4th anniversary, as I am always taken care of by you?"
As sign values the connections between people,
we are overjoyed to have received such an offer.
S-kun has long been a fan of the designer, Mr. Kaneko,
and enjoys shoe care as a hobby.
During the pop-up, he received direct training
in shoe shining techniques from Mr. Kaneko himself,
and they performed shoe care services together.
S-kun even has the stamp of approval from Mr. Kaneko.
We will be offering this shoe care service exclusively on September 1st.
Through the filter of leather shoes and sign,
it's a first step toward building a new community.
We hope this event will be the spark for that...
- sign and French Izakaya Etone -
This February, sign reopened
the Michelin Guide 2022-listed restaurant "French Izakaya Etone."
At our shop, we have had increasing opportunities
for customers to tell us:
"It was delicious and such a comfortable space."
"It made for a special day to celebrate our anniversary."
From the beginning, Utsunomiya-san often said,
"Because we are not professionals in that field, what we sought in a restaurant was 'the time spent there'."
As a staff member of sign,
I feel that the "space" envisioned by our president has expanded into Etone,
and the "points" of clothing and dining
are connected by a single "line."
And now, "Etone" has prepared
a wonderful dish to celebrate our 4th anniversary.
- French Izakaya × Hamburger -
When you think of French cuisine, you think of "sauce."
As they say, sauce plays a vital role
in French cooking.
The staff in charge of our dining department
has spent time refining a sauce from hundreds of varieties
just for this day.
To let you enjoy our usual French cuisine more easily,
we will be giving away a "French Burger,"
featuring homemade demi-glace sauce and homemade cheese sauce,
exclusively to those who make a purchase on the day.
While we cannot convey the entirety of "French Izakaya Etone"
in just a hamburger,
please do take this opportunity to enjoy it.
- drawing -
September 1st.
The reason I can think of a day that would normally be ordinary as special
is because this day allows me to meet many people
and share happiness with them.
Encounters are once-in-a-lifetime.
Please let us continue to treasure the connections
that exist only in those moments.
The reason sign has lasted this long
is precisely because of the customers who support us.
Hoping to make this an extraordinary day for everyone,
sign has a proposal for entertainment.
For customers who make a purchase that day...
you will get to draw a lottery for a chance to win 100% off!!
A special event limited to this day only.
It’s not about winning or losing,
but sharing the exhilarating feeling
of stepping away from the daily routine during the process
that brings us the greatest "joy."
Heading into our 5th year,
some things have changed over the past few years,
but our desire to value connections with people remains unchanged.
To continue being an ideal space,
a comforting space for those who support us,
all of our staff will continue to challenge ourselves every day.
We would appreciate your warm support.