blanc YM

Started with the 2016 SS by designer Yutaro Miyauchi.
The brand name is "white" in French.
The name comes from the desire to create clothes that are not white, but have no blank spaces or colors.
The concept is "Universality, Diversity, +α".
We offer minimalist designs that blend into the everyday wardrobes of both men and women.
By reconsidering standard items from their materials and expressions, and stoically pursuing the details, we create "new clothes" that were unlikely to exist.