NEVER FORGET


A brand launched in 2022 by Takuji Yamada, former designer of Name.
The brand concept is "the Zen spirit of 'fubon-nen' (non-forgetfulness) and the diversity of identity."
Creating pieces that are deeply rooted in one's wardrobe rather than fleeting trends.
The brand is also committed to sustainable manufacturing, such as using botanical dyes that have a low environmental impact.