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We have received many congratulatory messages since our last blog post.
Thank you all as always.
I am once again realizing how truly supported I am by so many people.
Among those messages, there was one question that came up more than any other.
"Will there be an anniversary exclusive?"
Of course there will!!
Some of you may already know this, but
we have prepared an "EXCLUSIVE ITEM" to mark our 4th anniversary,
and I would like to introduce it to you now.
This is our "EXCLUSIVE ITEM," which was very well received
at last year's POP-UP. While featuring an elastic waist with a drawstring,
the tailoring of the body is that of an authentic pair of slacks.
It is the "pants" that our owner, Utsunomiya, has worn most throughout the year.
He reaches for them from his wardrobe without a second thought.
Whether for formal attire or casual play,
these pants adapt to every situation.
They are a true pair of real clothes.
This time, we have prepared them in three types using fabrics exclusive to sign.
【GLEN CHECK】
This setup is featured in the SEC.10 collection this season.
When I saw them at the exhibition,
it started with Utsunomiya's desire to propose
using this wool fabric for our "previous exclusive pant design."
It's often said that "style starts with the pants,"
highlighting how important the bottom half of an outfit is.
Without compromising sign's core commitment
to basic yet high-quality items,
we wanted you to wear them as a setup
in the balance that we find cool.
The fabric uses British wool, famous for being resistant to losing its shape
and having a strong luster,
and is an original Glen Check material processed
at a domestic factory.
【BLUE】
While discussing the exclusive items,
the designer, Mr. Nakamura,
offered us some high-quality fabric
that he said he could manage to prepare,
though in limited quantities.
And that fabric was incredible...
It is a fancy tweed material that was used as a staple in SEC.07
and had previously received many inquiries.
This is a mixed tweed produced in Bishu,
a region that has developed as Japan's premier wool weaving center.
It uses colorful yarns of various thicknesses and textures,
including glitter threads and tape yarns known as "design yarns."
We were able to use this special fabric,
which can only be produced by master craftsmen
who have inherited techniques from the past.
*As this is a very precious material, it will be limited to a sale of 5 pieces.
【SIGN GREY】
And the final color.
"GREY." GREY has now become firmly established
as the signature color of sign.
The impression one gets from GREY is that of an inorganic, refined color.
Why did the owner, Utsunomiya,
make the shop based in "GREY"?
It was because he wanted the clothes we carry
and all of you who visit us to add color to the space.
On this important milestone of our anniversary,
we wanted to add depth to our space
through a color that represents "sign."
This time, to commemorate sign's 4th anniversary,
we have had this color reissued as "SIGN GREY."
The fabric, as before, is a domestic
high-density back satin gabardine used by top international maisons.
It is thick with a firm tension.
Looking at it from a distance, it has a dull luster
and a beautiful drape—a material that truly looks fantastic tailored.
It is wrinkle-resistant, and even if it turns whitish due to friction,
it can be returned to its original state with a quick brushing.
It is the ultimate fabric, combining luxury and ease of care.
【A Proposal from sign】
A special proposal from sign for our anniversary milestone.
With so many items existing in the world,
it comes down to whether the clothes we genuinely want to wear
will become a staple in our wardrobe.
Whether they are colored or patterned.
Based on the experiences we have had in the past,
if our "want to wear" can turn into your "want to have,"
there is nothing that would make us happier.
Clothes that gently blend into your daily life,
and that you naturally reach for.
Such an "EXCLUSIVE ITEM" will be available
for online purchase starting August 31 (Thu.) at 12:00 PM.
In-store sales will begin at 1:00 PM.
We look forward to seeing you there.