My Fashion Obsession Diary EP. 134

僕の服バカ日記 EP.
134

STAFF: Haru
instagram:haru_02018


Hello! I'm Haru, a fashion fanatic!


The ssstein 4th delivery
finally starts tomorrow!



We have received a great response to this delivery,

and I'd like to introduce the item that has been
getting the most attention.


Let's dive right into the introduction.


ssstein
-LY/VIS CHECK OVERSIZED
LS SHIRT(ST.1461)-



Rather than the rugged, masculine look
of a typical American casual shirt,

this is an item you'll want to enjoy
during the refreshing spring and summer seasons ahead.



While the color and check pattern
might give off a casual and weighty impression,

it feels refreshing when you see it in person...


I know that sounds contradictory,
but there is a real reason for it.


That reason is... the material!



This shirt uses lyocell and viscose
(a type of rayon).


We had this question during yesterday's Instagram live,

but are you familiar with the material called lyocell?


Simply put, it's a regenerated fiber
made from wood pulp (primarily eucalyptus),

and although it's a type of rayon,
it's produced using a more environmentally
friendly manufacturing process.


It is characterized by its incredibly soft texture,
a beautiful drape, and an attractive, silk-like
luster!



It also has excellent moisture absorption,
making it comfortable to wear even in the hot summer heat—a major plus.


This check shirt perfectly showcases the lyocell
material we often see in ssstein pieces.


It's a regular-collar shirt featuring an original
ombre check pattern with a unique luster and drape
different from conventional rayon, while also being durable.



Although it is a casual check, the unique qualities
of this material give it an elegant, soft look
that balances out the "ruggedness" typically
found in vintage clothing.


This item is packed with the formula of addition
(casual elements) and subtraction (dressy elements)
that only ssstein, with its focus on mode fashion,
can pull off.



Also, the final peach-skin finish gives it an even softer touch
and reduces pilling, which is another notable point.


The contrast between seeing this item in photos and
actually touching it is fascinating, and you will
undoubtedly be captivated by the way it drapes
and flows as you walk.



The 4th delivery starts
tomorrow.


We open at 12:00 tomorrow,
so make sure not to miss it!

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