母音

vowels is an American alternative luxury brand helmed by creative director Yuki Yagi.
vowels offers high-quality essential items and authentic streetwear that add color to everyday life. The pieces are designed using the finest fabrics and materials, carefully selected in Japan.
vowels is rooted in the traditional Japanese philosophy of "Shu Ha Ri" (adhering to the basics, breaking away, and transcending), which guides the brand to master the foundations of creation before pushing beyond existing boundaries to forge entirely new forms.