STAFF: Haru
instagram:haru_02018
Hello! I'm Haru, a fashion geek!
Although it hasn't even hit the shop floor yet,
I’ve been asked so often by regular customers, "Do you have that item?"
that before I knew it,
we’re down to the last one in stock.
Today, I’m going to introduce
that very item to you!
yonetomi
-HIGH TWIST
SEA ISLAND COTTON KNIT P/L-
It’s the perfect piece for those times in the coming season when "just a simple T-shirt feels a bit lacking."
That item is
yonetomi's high-gauge knit.
More than a polo shirt,
it feels closer to a knit T-shirt,
and the sheer focus on material and comfort
puts it in a class of its own.
I’ve introduced yonetomi
on this blog a few times already.
It is a factory brand started by
"Yonetomi Seni Co., Ltd.,"
a knit manufacturer founded in Yamanobe in the southeast of Yamagata Prefecture.
The techniques and craftsmanship
that only a factory brand
with such a long history can achieve.
While it evokes true craftsmanship,
it focuses on everyday life,
balancing a fashionable edge with ease of use.
Items proposed by a dedicated knit brand
are simple, yet offer a glimpse into years of expertise in knitting; it’s a "new luxury" piece
that fits right into your daily life.
The material used for this item is
Sea Island Cotton,
often referred to as the "jewel of fibers."
For this particular piece, they’ve taken fine-count yarn and
given it an extra-high twist,
resulting in a dry, refreshing texture
that departs from the usual soft, moist image of cotton.
You’ll understand the moment you put it on:
it doesn’t cling to the skin, so you can wear it comfortably
without it feeling sticky, even in the sweaty months.
Furthermore, by knitting it with a tight gauge,
it’s opaque and resistant to losing its shape—
all the points you want for everyday wear are packed in.
It retains the unique sheen and suppleness of high-quality cotton
while also possessing the toughness to handle casual use—
an ideal item indeed.
Yonetomi items offer a sense of quality that makes you want to wear them every day, and like a T-shirt,
they elevate your styling
to the next level.
As a knit you can wear comfortably even in the summer,
it’s a reliable piece to have in your wardrobe.
Please come by the shop
and experience this lightness and texture for yourself.
My Clothing Obsession Diary EP. 161
