STAFF: Haru
instagram:haru_02018
Hello! I'm Haru, a fashion geek!
"Because it's basic,
your own personality is easily reflected"
Recently at the store,
I had a customer tell me
"I'm not really drawn to
basic items."
I didn't think, "That's not true!"
in response to that point,
but rather, I felt I could empathize
and thought, "I get it."
I also like items with
distinctive designs, such as KHOKI or kolor,
so I choose them and certainly
understand that feeling.
That said, it doesn't mean I don't
choose basic items,
and I am definitely drawn to
simple, easy-to-use pieces as well.
Basic items make it easy to imagine
yourself wearing them,
so it's easy to put them off, thinking,
"I can always choose this design another time."
Items that are so easy to use and
blend into everyday life
can certainly seem a bit inferior
when compared to design-heavy pieces; I understand that.
However, with basic items,
you get drawn in once you actually use them—
like when you go out with friends,
go on a date, or go on a trip—and think,
"This item... is incredibly good."
Speaking of recent times, I had a customer who first
bought an IRENISA T-shirt.
At first, they said, "A basic white T-shirt is fine from Uniqlo,"
but after trying it on, they said,
"If you say it's that good, I'll give it a try,"
and decided to purchase it.
A week later, I got a DM from them
asking, "Do you still have that T-shirt? haha"
That’s how much the quality of a basic item
stands out in everyday settings.
Of course, basic items are
everywhere and can be chosen at any time.
However, the basic items
we suggest here at sign are "a bit different."
Today on the blog, I will talk about items
where you can really feel that nuance.
The CLASIK
-BLAZER SHIRTS SS-
col.WHITE
col.BLACK
The temperature is rising, and in the coming season,
our outfits will naturally
become lighter.
A T-shirt alone feels a bit lacking.
But you don't want to look heavy.
This is an item that will definitely be useful
in such upcoming situations.
Compared to a standard open-collar shirt,
this piece is designed with a deeper collar opening.
To begin with, the term "open collar shirt"
comes from the English "open collar,"
which means an "opened collar."
This design was born in the early 20th century
in America as a style of casual shirt,
and it is a design that continues to be loved today.
It is interesting that such an open-collar design,
which has its roots in America,
is being proposed by The CLASIK,
which prides itself on "British Modern."
The design hasn't changed dramatically.
However, it has the elegant and relaxed atmosphere
that only The CLASIK possesses,
with a nuance that is more relaxed than casual.
While creating a natural sense of effortlessness around the neck,
the roughness peculiar to open-collar shirts is suppressed,
resulting in a somewhat refined look.
While it has a relaxed feel,
you can definitely feel the character of it as a shirt.
This exquisite sense of balance is sublimated into a charm
that only The CLASIK can offer,
transforming it from a mere basic item
into something else entirely.
Because the fabric drapes naturally,
a beautiful silhouette is created when worn,
providing a stylish look that is simple
yet full of atmosphere.
The fabric, which is one of The CLASIK's specialties,
uses high-quality cotton that is both
refreshing and has a moderate firmness.
It has a dry touch that doesn't stick to the skin,
allowing you to feel comfortable
even during sweaty periods.
Also, another charm of this shirt is that the texture
gradually increases with repeated wear and washing,
changing into your own unique look.
It's not just about wearing it neatly,
but a piece you'll want to cultivate
by letting it naturally blend into your daily life.
That is why it's not just a basic item,
but something where "your own personality is easily reflected."
I hope you will pick it up and enjoy sublimating it
into your own unique piece.