STAFF: Haru
instagram:haru_02018
Hello! I'm Haru, a fashion geek!
The vowels POP-UP event
finally starts tomorrow.
I've talked about the details of
vowels many times, so I'll skip that,
but it's one of the brands
I personally want to recommend right now.
Even for me, someone who doesn't
usually choose street fashion,
it stirs something inside me—
I feel a kind of "heat" that you don't find
in mode or classic styles.
Authentic street culture
infused with traditional Japanese techniques.
No fashion lover could hear that and not be intrigued.
I'm so excited for tomorrow that I think
many of you won't be able to sleep tonight,
so in today's blog, I'm introducing
"Kaneko's 3 Must-Have vowels POP-UP Items!"
As a fashion enthusiast, in order to
fully enjoy the event,
it's really important to do a little prep work.
It might be similar to how back in school, on the day before a test,
whether or not you studied the range you were told to "at least cover this"
would significantly change your results, haha.
Of course, there is the fun of
choosing based on your intuition on the day,
but knowing the background of the items in advance
makes how you see and feel them much deeper.
Especially for this POP-UP,
there are many items with a vibe and approach
that don't usually line the shelves at sign,
so it's definitely worth prepping.
Let's get right into the items!
-Floral Embroidered Shirt-
An item that appeared in the
25SS season.
It's a piece that shines with its
intricate, detailed, and large embroidery
on fabric with a vintage feel.
Personally, this item has a design that reminds me
of the back prints on coach jackets,
one of the iconic pieces of street culture,
combined with details that might be from a western shirt.
I find myself speculating that maybe
the shirt, a root of dressy attire, has been revamped
and sprinkled with designs from various cultures.
As a fashion geek, items like this
are well worth analyzing, haha.
I think it's a very 'vowels' kind of item,
based in New York where diverse races and cultures mix.
The front features large pockets,
and the back has that striking floral embroidery.
Since it's rayon, it's easy to throw on
even in summer and works well as an inner layer too.
Personally, I'm really drawn to the balance that isn't too "street."
-Faded Collegiate Tee-
col.black
col.white
An oversized boxy T-shirt with a front graphic
and a vintage treatment.
A graphic tee that will be perfect for the coming season,
now that temperatures have suddenly risen.
It comes in two color variations,
and the white is more of a soft ivory tone
with a simple, comfortable fabric feel.
The other color, black, highlights the
damage processing and faded hues
that give it a more vintage feel.
Precisely because it's a simple item, it's easy for the
brand's personality to show through in a T-shirt.
Beyond this item, vowels has
various other T-shirt designs available,
so please pick out your favorite
when you visit the store!
The last item I'll introduce is...
-Denim Shirt-
This denim shirt is just... so cool!!
Based on a western design, it's a denim shirt
made with one-wash indigo and bleach, then
finished with an over-dye process.
Since it's 8oz denim, it's not the thickness you'd imagine for denim,
but feels more like a basic shirt fabric that's just a bit heavier,
so you can enjoy it regardless of the season.
With pearl snap buttons,
it's elevated into a casual piece for sophisticated adults to enjoy.
What I personally like about this item is that
rather than the casual impression typical of denim,
it has more of a street feel.
It's hard to put into words, but
to me, "street" means the strength and
the sharp passion you feel at the core—the attitude of sticking to your own style.
I feel that "street" quality in clothes where you can naturally sense that intensity.
And this item is exactly that.
While it has the ruggedness inherent to denim,
it's somehow sophisticated and distinct
from simple American casual.
Just by wearing it, there's a sense that your outfit
gains a core, drawing people in.
Pairing it with denim or shorts is great.
But this item also works perfectly with slacks,
which are a specialty at sign, so it's a must-have.
The POP-UP finally
starts tomorrow.
During the POP-UP, you'll be able to
choose items online as well,
so for those living far away, please take advantage of that!
I look forward to seeing you at the store tomorrow!