STAFF: Haru
instagram:haru_02018
Hello! It’s Haru, a fashion geek!
Starting from yesterday,
we have been non-stop busy with
customers choosing them both online and in-store;
a fantastic start for
Hippobloo.
This is a brand we have started
carrying from this season,
and it is truly a pair that many people
are likely looking for right now.
Beyond those who are already feeling the vibe,
the accessible price point makes it an easy choice even for those who
“weren't that interested, but would like to try it out at this price.”
In today's blog, I will talk about
its appeal, while also sharing
my personal experience after buying a pair.
So, let’s get right into the introduction.
2026 Spring / Summer NEW BRAND
Hippobloo
"The most comfortable flip-flops in the world"
Hippobloo beach sandals are committed to plant-based materials,
using natural rubber grown in the rainforests of Thailand.
Hippobloo feels like walking on
fluffy marshmallows,
with a comfortable fit and
a wide variety of colors.
Using 100% natural rubber,
Hippobloo is a brand that proposes
"beach sandals that are truly
like beach sandals,"
made with the same natural materials and methods
as in the old days.
As summer approaches,
beach sandals are an item that
increasingly catches your eye.
They are a quintessential summer item,
something everyone has worn at least once;
I have nostalgic memories of wearing flip-flops
while playing by the river in elementary school.
At the time, I enjoyed the summer wearing them
without a second thought,
but as I became an adult,
they became an item I stopped choosing.
"Why did I stop choosing them?"
If you think about it, the answer is obvious.
Because they are items you see in
everyday life as a matter of course,
they don't really connect with fashion,
and I feel that beach sandals never really
went beyond the framework of just "beach sandals."
Don't you wear Crocs or sandals when you go
to a convenience store or supermarket near your house?
I think that sense is close to why we don't
pair them with the clothes we usually wear.
Of course, that's not the only reason,
but while I’ve spent past summers without choosing
flip-flops, this year is different.
Checking out the 26SS Paris collections, I started to notice
styles that gradually incorporated flip-flops
as a "casual touch" in styling, and I began
to feel the appeal of a sensibility I hadn't had before.
Just by changing what you thought was a "no"
into a "yes,"
your perspective widens at once,
and you get excited about new challenges.
I realized once again that the appeal of fashion
is that you can challenge yourself at any age,
and your possibilities expand,
so it's interesting to try choosing "beach sandals"
from a fashion perspective.
Just then,
right when I thought "I want to incorporate
flip-flops into my own fashion!",
Kento-san found the brand Hippobloo.
For me, it’s the perfect timing.
I can confidently suggest that for all of you, too,
they will become a new standard pair
that adds color to the coming summer.
One of the appeals of Hippobloo is the
abundance of color variations.
Ranging from basic shades to casual ones,
they can be added as an accent
to various stylings.
As I’ve mentioned in the blog a few times,
because styling becomes simpler in this upcoming season,
just by adding "color" to your look,
the possibilities expand significantly.
And since they are sandals at this price point,
it’s easy to challenge yourself with colors you wouldn't usually choose,
and I think it’s easier to take the plunge compared to when
choosing regular clothes.
While I’m at it, let me mention the next appeal:
the price is exceptionally cheap lol.
The price is a staggering ¥2,300 + tax.
They were so cheap that I immediately
bought two colors lol.
For those of you worried at that price:
"Is the comfort okay?"
Rest assured.
They are perfectly comfortable—actually, you could say
the greatest appeal of Hippobloo is precisely
the comfort they are so committed to.
Using raw materials from southern Thailand,
which boasts the world's largest natural rubber production,
local craftsmen do everything from
creating the material to the manufacturing,
taking time and effort to produce them one by one
using traditional methods close to handmade.
Because they have advanced technology and
know-how regarding rubber materials,
they are high-quality, don't cause fatigue even when worn for long hours,
and the fluffy, marshmallow-like
comfort is delightful.
I have actually worn them for long hours many times,
and they don't tire me out—I think this quality
at that price is extraordinary.
However, as I am not accustomed to sandals with a toe post,
my feet do get a little sore at the toe post part
when I wear them for a long time.
Compared to regular thong sandals,
Hippobloo sandals have a toe post also made of natural rubber,
so please be assured that there is no risk of
blisters or bleeding.
It is a pair that I have become so fond of that
before I knew it, I had bought two colors.
Because they are an item that everyone knows as beach sandals,
there is a fun aspect to choosing them again now.
As the new standard for this summer,
I confidently recommend them to you!!
My Fashion Folly Diary EP.222
