STAFF: Haru
instagram:haru_02018
Hello! I’m Haru, a fashion fanatic!!
Following yesterday's blog, today I’ll be introducing another down jacket!
However,
the item I’m introducing today, while also a down jacket,
is similar but different. If you can understand that distinction,
let’s get right to the introduction!
miffew
-TRACK DOWN JACKET-
col.BLACK 
col.CHARCOAL
A track jacket-style down jacket featuring a minimalist look
with concealed zippers on the front to hide the stitching.
miffew is a specialized down brand that only
releases collections during the AW season.
By combining down with shirts and blousons,
they propose down wear as a wardrobe staple
for city dwellers.
I think the charm of miffew lies in how they
reconstruct "down" with a contemporary approach,
reinterpreting it not as a rugged item, but from the perspective
of the user's daily life and fashion.
They have a specific philosophy precisely because they focus on
"a down jacket for use in the city."
By reducing the overall volume of the feathers,
they achieve a clean, streamlined silhouette.
They increase the amount of down in areas that need warmth,
like the torso and neck,
while reducing it in the arms to ensure
a full range of motion.
Because they use only the necessary minimum amount of down,
they keep costs down,
making it easier for you to pick up
a high-quality down piece.
What’s more,
while down jackets from outdoor brands can sometimes be
too warm for city life,
miffew considers the Japanese climate.
It’s a daily essential that warms both body and soul, created with the
thought that we in Japan can enjoy wearing it for a long time.
It works great not just as a light outer layer,
but also as an inner down piece.
And if you use the built-in pocket,
would you believe it?!
You can pack it up small, making it perfect
to carry along for outings or travel!!
It’s an item that breaks all the conventions of down, packed to the brim with
the very needs we as users are looking for!
Compared to the ANOTHER OFFICE I introduced yesterday,
the price is higher at ¥49,000+tax,
but for a down jacket, I think it’s an incredible value.
While ANOTHER OFFICE fits the literal image of "down,"
miffew has a unique feel—despite being down, it sheds that typical "down jacket" look.
If you’re looking for the classic appeal and volume of a down jacket as outerwear,
I recommend ANOTHER OFFICE.
If you want something for various uses or aren't a fan of the typical volume of down,
miffew is the choice for you!
By the way, if we're comparing warmth,
miffew takes the win thanks to the high-quality down used.
Rather than just taking my word for it,
you’ll be convinced once you experience it yourself,
so please be sure to try it on at the shop!
My Fashion Obsession Diary EP.29
