STAFF: Haru
instagram:haru_02018
Hello! I'm Haru, a total fashion geek!!
Today marks the end of November,
and at long last, there’s only one month left of 2025.
With the largest volume of arrivals in sign's history this year
and having met so many people,
my days have been so fulfilling that
it feels like it’s been both a long and short year.
Lately, seeing my fellow fashion lovers who’ve received their bonuses
struggling as they hunt for the perfect items,
I think, "Wow, everyone’s struggling in such a great way, haha,"
but then I look at my reflection in the mirror,
see myself wearing the clothes I bought this month,
return to reality,
and start writhing in agony when I think about my bills for next month.
That’s how us fashion lovers keep
the economy and our closets spinning.
Seeing someone else struggle brings me relief,
but when I look over my shoulder,
there's someone else laughing in relief, too.
This is
the endless evil spiral, haha.
Thinking about this suddenly made
Sakanaction’s song "Endless" play in my head, haha.
It’s not really related, but
please give it a listen if you'd like.
Anyway, no matter how much we struggle,
great clothes will suddenly appear and knock us flat.
Speaking for myself, just as I’d finished paying off this month’s bills
and was feeling relieved and giddy,
the devil’s hand struck,
trying to lure me beyond the point of no return.
That item is...
MAYKAM
-WOOL SWEAT ZIP HOODIE-
col.GREY
col.BLACK
Some of you may have realized already,
but this item is the same model
we offered as a bespoke piece last year.
It was such a hit—disappearing so quickly that some of you might not even remember it—
and now it’s back, bringing a new "GREY" colorway with it!
Simple, easy to wear,
and a daily staple for any age.
Even I, who rarely buys hoodies,
am completely captivated.
The reason is that
I was drawn to a "softness" that an originally casual hoodie shouldn't have.
It’s not just about the softness of the fabric;
by using a knit structure instead of traditional sweatshirt fleece,
it gains the unique, relaxed feel of knitwear without being overly casual.
The reason I usually don't choose hoodies
is that I’ve always felt they come off a bit
too casual, so I’ve never really reached for them.
However, the hoodie proposed by
MAYKAM, a brand dedicated to knitwear,
is a different story.
By exploring designs that coexist with daily life
and pushing the potential of knit items,
it captures an atmosphere not found in conventional pieces—
this isn't just an easy adaptation of a hoodie into a knit.
The "softness" of the knit translates to:
A sense of adult ease.
A laid-back vibe.
Textural depth.
It can be interpreted in many ways,
and it feels like it really resonates with me personally.
Because the item reaches out to you like that,
even traditionally casual pieces become easy to wear,
making choices I wouldn't normally consider
feel incredibly appealing.
When I find myself imagining and thinking things like this,
of course I’m going to end up buying them every month, haha.
Knit with extra-fine wool and polyester for excellent warmth and moisture retention—delicate, light, and soft—
it’s a zip hoodie with a voluminous, padded-like structure
that still remains incredibly light.
The fit is loose enough to be worn as an outer layer,
which is great as it offers so many ways to enjoy it.
Personally, while the category of "hoodie" isn't exactly rare,
when it’s a knit hoodie, I just have to go with "GREY"!
Of course, the BLACK is just as appealing,
so please come see them in person
and let me know which one you prefer.
December starts tomorrow and it's packed with events and new arrivals,
so I’ll be waiting for you at sign
for this final month of the year!!