STAFF: Haru
instagram:haru_02018
Hello! It’s Haru, a fashion geek!!
To everyone celebrating Coming of Age Day,
congratulations on reaching adulthood!!
Seeing my close friends among my customers
posting stories about their
coming-of-age celebrations
makes me smile.
Coming of age is a milestone,
but it’s also just one
point on the journey. So, as an
older member of the working world,
I’ll keep doing my best this year so that you’ll look up to me!
Today, as always,
I was thinking about what to write for the blog,
wondering if there was any item
related to Coming of Age Day,
but nothing came to mind until
I caught sight of "a certain item"
that just arrived.
It’s an item that gets more comfortable
with every use,
growing right along with the wearer.
It’s not just for those celebrating a new beginning today;
this item has a foundational design
that will resonate with all you fashion lovers.
Falling in love with a piece at first sight
based on its design is wonderful, but
I think it’s also interesting to choose
"an item that will grow with you."
Without further ado, let me introduce it.
blurhmsROOTSTOCK
-C/N OX Swedish BDU Jacket-
Separate from their collection line,
blurhms,
this is their basic line that offers items
to make your casual daily life feel refined.
blurhms items are inspired by vintage pieces
and sampled directly from them.
Since vintage and used clothing
carry the atmosphere of their time,
some people may find the unnecessary details or
nuances don’t quite fit the modern day.
Of course, I understand that vintage
holds value—
because of its historical background,
design, craftsmanship, and fabric,
it has a depth that has built up over decades—
elements that current items simply cannot replicate.
However, if you want to look stylish
or wear something that fits the now,
cutting-edge contemporary fashion is the way to go.
blurhms hits just the right balance
by using vintage pieces as a base
while incorporating modern elements.
This item is based on a vintage
US military field jacket.
Specifically,
it’s based on the M-65.
They analyzed vintage military fabric
and created a blend of cotton and nylon.
They paid close attention to the high-density weave,
weight, luster, thickness, and how the wrinkles form,
reproducing even the smallest details like the natural
color irregularities, scuffs, and fabric striations
seen in vintage pieces.
It’s a piece that both those who know vintage
and those who don’t can enjoy.
And because of this cotton-nylon material,
the look changes with every use.
If you wear it for years,
it will eventually take on a look
like a true vintage piece, which is simply irresistible.
With blurhms items, you fall in love with them
even more as you actually use them
than when you first pick them out in the store.
Isn't it fascinating to have an item that you can enjoy
changing over many years,
a piece that slowly becomes your very own?
Please, come and try it on.
My Fashion Obsession Diary EP.80
