STAFF: Haru
instagram:haru_02018
Hello! It’s Haru, a fashion nerd!!
"Cold air mass to move south again in mid-December"
While looking at the weather forecast,
this phrase popped up.
I had dismissed it, thinking it would be fine,
but it’s gotten suddenly too cold since this week started.
It's quite cold during the day,
and especially so at night.
Because of the sudden chill, the movement of
items in the store has changed recently,
and knitwear and down jackets have started moving
more than before, which is true online as well.
The colder it gets, the more you see
very voluminous items like down jackets
all over the streets, and the fun of
fashion seems to fade away.
As I mentioned before when I introduced
down items,
I feel that as down jackets become more common,
"there are fewer stylish people."
Because fashion is something you can enjoy
infinitely precisely because of this cold weather,
I feel that choosing a path that is uniquely "yours"—
rather than the standard, correct route everyone takes—
makes the ordinary, casual day-to-day feel special.
Having said that, for those who get cold easily,
that kind of thing is secondary; I’m sure there are some
who think they really need to ward off the cold
or they'll be in trouble.
For such people, there is the perfect,
stylish, and cold-proof
ultimate outerwear.
It is…
ANOTHER OFFICE
-Ample Down Long Coat-
A down coat that embodies the concept
set forth by ANOTHER OFFICE:
“Clothes that allow you to spend your time comfortably in both daily life and work.”
Although it is an item with a strong presence,
it is accessible because it was born from an approach
that stays close to daily life,
and it is a piece that can be enjoyed in many ways
when viewed as a fashion item.
Customers often tell me in the store
that it looks like a "bench coat," but it’s completely different.
A bench coat is an item specialized for
protecting the body from the cold,
so it has more volume and gives a casual impression
typical of down items, with down packs and hoods.
However,
the ANOTHER OFFICE
down coat
proposes a modern item by
eliminating such casual elements as much as possible.
With a collar added and a concealed button placket,
various ingenious features have been incorporated,
such as placing a slit-style vent at the center back
to reduce the bulky silhouette.
Wool coats are attractive for their drape that flutters
with every step, but
this down coat creates a dignified, weighty atmosphere
that no other item has.
It uses a considerable amount of down, so
you do feel some weight,
but it's within a tolerable range for daily life,
so you can enjoy it without any issues!
The silhouette is simple but flows along the body,
so it can be chosen by both
slender and sturdier builds.
It’s not just easy to wear because the silhouette is simple;
they are also particular about the fabric.
For the fabric, they use a 4-way stretch twill fabric
manufactured by the Japanese company COSMO,
and the stretch that expands in four directions
provides a comfortable fit.
In addition, with features like main pockets that allow for dual storage,
concealed pockets on the side lines,
and inner pockets that can hold four items,
it is equipped with a total of 10 storage spaces,
making it an item that truly stays close to daily life—
so convenient that you can go out without a bag.
Because it is getting very cold and there will be more
occasions to go out from now on,
choose an item that fits such a daily life.
I will introduce another perfect item
for tomorrow's cold weather.
Look forward to it.