STAFF: Haru
instagram:haru_02018
Hello! I'm Haru, a fashion fanatic!
With temperatures rising sharply this week,
I've noticed spring items disappearing from the shop shelves
faster and faster.
I've had more and more customers tell me they hadn't realized
things were selling out so quickly,
and these items that just arrived recently
are no exception.
obafer
-Cotton skipper pullover-
col.Black
col. Saffraan
-Cotton skipper border pullover-
col.Teal border
col. Saffraan border
obafer is a knitwear brand that has been
well-received since last season.
It’s a brand that feels as if the personality
of the designer, Mr. Obara, has taken shape,
named after his beloved family,
and it’s a brand that warms the heart,
rather than providing just physical warmth.
These simple skipper sweaters from obafer,
which highlight the beauty of manual craftsmanship,
are already popular with many people,
with some colors down to the very last piece.
Why are people choosing them?
The answer is obvious!
They have a stylish, relaxed vibe
that you can throw on easily right now,
and even though they are knits,
they aren't the kind of winter items you might imagine—
the key is that they are comfortable enough
to wear until the end of the rainy season!
For example, KHOKI items are incredibly
cool and eye-catching,
but it’s undeniable that they aren't for everyone,
with some people thinking, "Maybe this is too difficult for me."
However! Because of its simple design,
this knit makes it easy for you to imagine
yourself wearing it, and makes you really want to try it on.
It’s not just "good because it’s simple."
There is a distinct charm unique to obafer
that really draws you in.
That is...
Knitting the fabric piece by piece
on a hand-knitting machine,
and joining them together by hand—
a testament to their unwavering dedication to every single piece.
In an era where mass production is the mainstream,
they stick to hand-knitting to create a texture that machines cannot replicate,
and because of the simple design,
you can easily feel the warmth that comes from someone's hands.
The ribbed cuffs are also crafted by hand,
and since the material is soft and stretchy,
it is stress-free to wear.
Another detail to note is the hand-embroidered
accent on the back of the neck,
designed to look like peeling rubber printing.
The material is a blend of cotton and polyester,
using unspun cotton yarn to create "lili-yarn"
(a special, lightweight, and voluminous yarn made by knitting thin threads into a hollow tube shape),
making it fluffier and softer
than conventional cotton.
Blending it with polyester also stabilizes its shape
while adding crispness and elasticity.
By the way, even though it's a knit,
it’s a perfect piece that balances design and functionality—
you can even wash it by hand!
A daily spring knit you can enjoy right now.
Please, come and try it out.
My Fashion Obsession Diary EP.144
