STAFF: Haru
instagram:haru_02018
Hello! It’s Haru, your resident fashion nerd!
The brand I’m introducing today
will be the last one.
The final brand for our accessories-focused week.
Following our charms and sandals,
the only thing left is eyewear.
This brand is also a new addition
that we’ve started carrying this season!
If I mention that Kento-san has long been a fan,
and that it’s finally arrived at sign,
our regular customers might have
already figured it out, haha.
That brand is,
NOCHINO OPTICAL.
With the concept of "the delicate virtues of the Japanese people,"
they offer eyewear carefully crafted over time
by artisans in Sabae City, Fukui Prefecture.
Established in 2021,
their basic, minimalist designs that can be worn
by anyone regardless of gender have been steadily
gaining popularity among fashion lovers,
elevating the brand’s status.
Also, the fact that the design studio YAR,
headed by YOSHIROTTEN, handles their
logo design and visuals is surely
one of the charms of NOCHINO OPTICAL.
The brand name "NOCHINO" is derived from the moon before the full moon—the 13th-day moon (the "later moon"),
representing the beauty of incompleteness, the beauty of the unfinished, and the beauty of negative space.
Because it is not something perfectly finished,
it has space,
an aesthetic of the unfinished.
Since it is "you," the user, who completes the final piece,
the way the eyewear looks
is unique to each person, evolving into your own one-of-a-kind pair.
NOCHINO OPTICAL doesn't chase trends,
maintaining relatively simple designs.
That is precisely the greatest charm
of NOCHINO OPTICAL—
eyewear for the Japanese that lets you feel
true Japanese craftsmanship.
By having artisans in Sabae City carefully craft each piece, the beauty of the curves, the matte luster,
and the delicate details shine through.
I feel that the craftsmanship, which fully conveys
a sense of Japanese refinement,
polishes away the characteristic glare of eyewear
to create a sharp impression.
Even for me, someone who has tried many pairs
and rarely found anything that suits me,
this is the first time I've felt,
"Oh... this is the one," the ideal pair.
With every frame tailored by the skilled hands
of artisans, the designs possess a universality
that is unaffected by the times.
A profound presence that quietly and gently
dwells in your daily life.
That is the kind of item
NOCHINO OPTICAL proposes.
The brand introduction alone
has become quite long, so
I will split this into two parts and
introduce the items arriving in this delivery
in tomorrow's blog!
Please look forward to it!
My Fashion Obsession Diary EP.172
