STAFF: Haru
instagram:haru_02018
Hello! I’m Haru, a fashion geek!
The MYKITA POP-UP event has
officially kicked off today.
MYKITA is an eyewear brand
born in Berlin, Germany,
and is a world-class brand that combines
functionality and design.
We had a great start, and
many people came to see it today.
While the numerous items available exclusively
at this event are all attractive,
today's blog will focus on one exquisite piece
selected by sign.
Let's get right into the item introduction.
MYKITA
-HITI-
FRAME
C157 Grey Gradient/Shiny Silver
The moment it enters your field of vision,
the slim double-bridge design catches your eye
with its sharp impression.
When you hear "double-bridge," some of you might
get a somewhat retro, office-like,
intellectual, or traditional vibe.
I, too, felt that way from old movies
and such,
and while I admired it, I never quite
felt like I could pull it off.
However, after meeting the HITI,
that perception changed—
the double-bridge, which I thought was retro,
transformed into a modern and fashionable piece.
By keeping the overall lines slim,
the HITI doesn't feel overwhelming,
resulting in a balance that is easy to wear
even for those not used to glasses.
The front uses acetate material.
The deep, multi-dimensional color of the
Grey Gradient creates an elegant look,
lending a lightness to the double-bridge,
which usually feels rugged and heavy.
It's not just the "lightness" you perceive from its look;
this eyewear is actually lighter
than it appears.
That is, in fact, the greatest feature
that symbolizes MYKITA,
and a one-of-a-kind identity
that no other brand can imitate.
It is the patented "screwless hinge"
invented by MYKITA.
As the name suggests, it is a unique mechanism
that uses no screws at all,
a revolutionary structure that eliminates screws
where the front (frame) meets the temples (arms).
It reduces the burden of maintenance due to
loose screws while also providing
high durability.
The fit is incredibly light and
burden-free, so for those who say:
“I get tired when I wear glasses,
so I always end up taking them off”
I highly recommend this one.
Furthermore, since its inception,
MYKITA has used thin stainless steel
as its signature material,
and through the combination of different materials
with the acetate front,
it pursues both a luxurious look and functional beauty,
adding a new essence to your daily life.
It has a relaxed feel when worn,
is very easy to use as sunglasses,
and because its expression changes depending on the light,
it is simple yet has a strong presence.
Actually, today, someone mentioned that
they hadn't bought a double-bridge design before
because it just didn't feel right.
When that person tried the HITI on,
because it has a modern look,
it paired perfectly with the ssstein
items they usually wear,
and they said,
“I thought double-bridges weren't for me,
but this one is easy to wear.”
Because they thoroughly pursue
functionality, durability, and comfort,
this is an eyewear brand that continues to be
highly acclaimed around the world.
Whether as a fashion item
or as a pair for daily use,
the HITI is sure to shine.
For those of you picking up MYKITA for the first time,
this is a model I recommend with confidence!
Please take this opportunity to try it out!