On a personal note,
I recently received a request for styling advice
sent to my personal Instagram account!
I share the clothes I love every single day,
and it makes me genuinely happy
and it makes me genuinely happy
to know that the things I find stylish or cool
are being seen and understood by others.
are being seen and understood by others.
Fashion is what originally changed my life.
That is why I decided to pursue a career in apparel,
hoping to share my love for clothing
and provide inspiration that might become
a turning point in our customers' lives.
a turning point in our customers' lives.
I am still far from my ideal self,
but because apparel is a profession that sells "cool,"
I want to continue conveying my own version of "cool"
in my own clumsy way.
Whether you were already familiar with the new brand
I’m introducing today, or you weren’t,
I’m introducing today, or you weren’t,
I hope you’ll enjoy this fresh proposal through the filter of "sign."
I’ve rambled on, so let me start by
introducing the brand’s background.
introducing the brand’s background.
MAYKAM
Kazuyuki Morohashi launched "MIDERI"
in the 2023 Spring/Summer season.
in the 2023 Spring/Summer season.
It was renamed "MAYKAM" starting
from the 2023 Autumn/Winter season.
from the 2023 Autumn/Winter season.
After graduating from Esmod Japon Tokyo,
Morohashi worked in men’s apparel planning and production.
Morohashi worked in men’s apparel planning and production.
In 2011, he joined sacai, where he worked in the
knitwear and cut-and-sew division for 10 years.
knitwear and cut-and-sew division for 10 years.
"MAYKAM" is built on the concept of new possibilities
and values in knitwear, proposing a reinterpretation
of traditional knitwear, the fusion of flat and circular
knitting, and designs that coexist with daily life.
and values in knitwear, proposing a reinterpretation
of traditional knitwear, the fusion of flat and circular
knitting, and designs that coexist with daily life.
A fabric that is light despite having structure
and volume, knitted from wool and polyester
and volume, knitted from wool and polyester
that offers a delicate, light, and soft texture,
along with excellent heat retention and moisture absorption.
along with excellent heat retention and moisture absorption.
Featuring slash pockets at the sides and a
double-layered, voluminous hood,
it can be worn as outerwear.
double-layered, voluminous hood,
it can be worn as outerwear.
An item that embodies the brand concept
and hints at new possibilities for knitwear
that isn't bound by fixed ideas.
and hints at new possibilities for knitwear
that isn't bound by fixed ideas.
And this time...
We had them produce an exclusive color,
ORANGE, which doesn't exist in their standard lineup!
While it's a familiar color, I know some of you
may feel hesitant about orange.
For those people, this elegant knit fabric
keeps the look from feeling too casual,
offering a special piece exclusive to "sign"
that is easy to incorporate into your own style.
keeps the look from feeling too casual,
offering a special piece exclusive to "sign"
that is easy to incorporate into your own style.
Now that it’s getting chilly bit by bit,
many of you are probably thinking about
what items to choose for this winter.
To each and every one of you,
please let me suggest the "sign" style and clothes
you won't find anywhere else.
you won't find anywhere else.